drawing the roots of mountain bike culture.
the doctrines of dirt, devotion to dig, peak ascents, hunt for loam, broken boundaries, blood sacrificed and post ride revelry.
these ride rituals inspire us.
shore gods
The Guardian
Keeper of Secrets, lord of the crux.
The Watcher
remains of fallen giants. these decaying monoliths have stood silent witness to mountain bike history.
THE CODE
iconography of mtb culture
an ethos evolved from renegade two-wheeled thrill seekers blazing trails for generations to follow.
trail gnomies
trails don’t build themselves. inspired by the hard working gnomes out there building and maintaining trails for the love of it.
LUCKY Ritual
a westcoast tradition…
